How Realtors Can Explain Title Insurance to Buyers and Sellers

Tips to Help Agents Feel More Confident Answering Client Questions

Understanding how realtors can explain title insurance is essential for building client trust and guiding smooth closings. Buyers and sellers often have questions about what title insurance is and why it matters—and while you don’t need to be an expert, knowing how to explain it in simple terms can set you apart as a knowledgeable, reliable agent.

Here are some practical tips on how realtors can explain title insurance with clarity and ease:

How realtors explain title insurance to clients at closing

For example, avoid legal jargon when explaining title insurance. Here’s an easy way to frame it:

“Title insurance protects your ownership rights to the property. It covers things like unpaid taxes, hidden liens, or past ownership claims that could come back to cause problems—even after you’ve closed.”

2

Tailor the Explanation to the Client

For buyers, this protects their investment. If someone were to show up claiming ownership, title insurance steps in to defend your client.

Meanwhile, for sellers, you want to ensure no title issues delay or derail the sale.

3

Explain the Two Types of Title Insurance

Basically, there are two policies to know about: lender’s and owner’s.

  • Lender’s Policy (required): Protects the bank.
  • Owner’s Policy (optional, but recommended): Protects the buyer.

“The lender’s policy only protects their interest in the home. The owner’s policy protects you and your equity if a title issue ever comes up.”

4

Share Real-Life Examples

Nothing builds understanding like a real-world story. For example:

“I once had a buyer whose new property had an old lien from a previous owner that was missed years ago. Thankfully, they had title insurance. The policy paid the lien, and they kept their home without stress or extra cost.”

5

Lean on Your Title Partner

You don’t have to have all the answers. What’s more important is knowing when to bring in the experts.

“If you ever have a client with detailed questions, don’t hesitate to loop in your title company. That’s what we’re here for—and it shows your clients that they’re in good hands.”

Bonus Tip: Reassure With Confidence

Sometimes clients just want to know they’re making the right decision. A simple “It’s a small cost for major peace of mind” goes a long way.

Want more resources to help you educate your clients?

Reach out to us—we’re happy to provide handouts, videos, or even short scripts you can use during your walkthroughs or listing appointments.